Why More Couples Are Hiring a Wedding Content Creator

Capturing the Candid: Why You Should Consider a Wedding Content Creator - A Planner’s Perspective

In today’s world of instant sharing and authentic storytelling, hiring a wedding content creator is quickly becoming one of the most popular ways to relive your celebration in real time. While photographers and videographers focus on curating timeless, polished imagery, a content creator is there to capture the unfiltered, joy-filled snippets as they happen—those fleeting moments you didn’t even realize were happening.

For Kristina, one of our lead planners at Wedicity, the decision to bring on a content creator for her own wedding was a no-brainer—and now, it’s one of the top recommendations she makes to clients. “You’re so in the moment that you miss a lot of the in-between magic,” she shared. “Having someone there to document what we didn’t get to see gave us such a rich, behind-the-scenes look at the day.”

The best part? You don’t have to wait weeks to relive it all. Content creators typically deliver sneak peeks within 24 hours and short-form reels within days—so you can soak up the celebration while it’s still fresh.

Is It Right for Every Couple?

Not necessarily. A content creator is ideal for couples who love storytelling, social sharing, and capturing the vibe of the day from multiple perspectives. But if you’re more private or prefer to stay offline, it may not be at the top of your priority list. Like everything in your planning journey—it should feel right for you.

Pro Tip: Ask These Questions Before Booking

When interviewing a potential content creator, here are a few thoughtful questions we recommend:

• What’s your turnaround time for content?

• How do you coordinate with our planner, photographer, and videographer?

• Do you shoot on phone, camera, or both?

• Can we see full examples from past weddings?

• Do you offer edited reels, raw footage, or both?

• How do you adapt your style to reflect each couple’s personality?

And yes—don’t forget to ask what they’ll wear on wedding day!

What Makes a Great Content Creator?

From a planner’s eye, here’s what we’re looking for:

• An eye for angles and composition. Are they capturing the right moments, beautifully?

• A storytelling instinct. Can they edit and sequence the footage in a way that feels personal and compelling?

• Speed and professionalism. We love someone who blends into the day seamlessly and delivers high-quality reels fast.

The Chicago Advantage

In a city like Chicago—with its blend of modern architecture, rich culture, and vibrant energy—having a content creator is a game-changer. From a quiet first look along the Riverwalk to an impromptu dance break at your rooftop reception, these are the kinds of moments that deserve to be remembered… just as they were.

Planning with Wedicity

At Wedicity, we believe your celebration should feel as unforgettable as it looks—and a content creator can help make that happen. From timeline coordination to vendor collaboration, we’re here to ensure every moving part works in harmony (with a few magical surprises along the way).

Thinking of adding a content creator to your vendor team? Let’s talk about what’s right for your vision.